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Wilson tenis center marketing activities and their innovative approach
Belejová, Iva ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis
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Teachers' approach to problematic students and solving problematic situations
KOLÁŘOVÁ, Kateřina
The aim of this bachelor's thesis is to investigate teachers' approaches to problematic students, whose behaviour may be caused by personal obstacles, suffering, difficulties, or a feeling of insecurity. The bachelor thesis has two parts, theoretical and practical. The theoretical part of the thesis deals with discipline, morality, respect, and authority of students towards teachers. Furthermore, the theoretical part includes aspects that can influence an individual's behaviour. The practical part is devoted to qualitative research, where a semi-structured interview is used to collect data. Interview informants are primary school and junior grammar school teachers. The questions in the interviews are aimed at teachers' experiences with problematic pupils and solutions to problematic situations.
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The impact of distance education on the well-being of elementary teachers
Loulová, Martina ; Páchová, Anna (advisor) ; Francová, Veronika (referee)
This diploma thesis deals with the issue of the impact of distance education on the well-being of a primary school teacher. It is divided into a theoretical part and an empirical part. The theoretical part describes the reason for the introduction of distance education, its characteristics and legal parameters in the Czech Republic. It also deals with the impact of major life changes on the experience of individuals, defining the concept of stress and reactions to it. Effective methods of managing stress such as coping strategies, social support, emotional and social intelligence and self-efficacy are briefly mentioned. The consequence of long-term intense stress - burnout syndrome - is also described. In the empirical part, the research is characterized, the aim of which was the personal view of 15 teachers on distance learning and its effects on their experience. A semi-structured interview method was chosen to collect qualitative research data. The analysis was carried out in the form of open and axial coding based on grounded theory. The results of the work provide a description of specific impacts, which are also schematically anchored. The main topic is the experienced change, which manifested itself mainly in the field of cooperation with parents and in the technical aspect of the work....
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Value of marriage by German and Czech generation born in 70s - 80s
Fialová, Jitka ; Dvořáková, Markéta (advisor) ; Jirásková, Věra (referee)
A thesis deals with perception of the value of marriage and of the status of divorced person in Czech and German society. Student observes in her research supposed trend of deviation from the traditional value of marriage by current young generation - potential parents. With this is connected also a supposed change in attitude for divorce. Aim of the theses is to compare that attitude by Czech and German generation. For the final results were used available sources in Czech and German language, which are dealing with this topic and also a method of quality research - unstandardized interviews with people born in 70s and 80s in the area of Czech republic and Germany.
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The Transformation of Czech Radio After the Introduction of Web 2.0
Tichá, Lucie ; Groman, Martin (advisor) ; Nečas, Vlastimil (referee)
The topic of this thesis is the Transformation of Czech Radio after the Introduction of Web 2.0. The research was carried out from the Czech Radio employees (working on both Prague or regional stations) point of view, who have had experience working at Czech Radio before and after the advent of Web 2.0. The subjects of the research questions were: adaptation of employees, the impact of changes on the content of broadcasting and ethical principles and finally, their general consequences on Czech Radio in the digital age. The answers to the presented questions were then explained in the practical part of the thesis by a qualitative research using the method of semi-structured interviews and the method of grounded theory for the subsequent analysis of the collected data. The analysis of the data shows that changes could not have taken place without the employees who set them in motion. Within the changes associated with the new communication environment of Web 2.0, feedback plays a important role. It affects Czech Radio employees who use it to influence changes in content, changes in its presentation and partly on its topics. The adaptation process differed at the level of positions. The position of web editors played an important role in the adaptation of other members.
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Coaching - a new theme of the nursing practice in the intensive care
Körnerová, Monika ; Vaňková, Milena (advisor) ; Jankovcová, Kateřina (referee)
The coaching is currently and dynamically developing access and newly emerging qualifications, and it is especially in the field of management and professional leadership of staff in the field of management. It is usable as the method of the support of proffesional growth and develop of staff in the various type of the contexts. The coaching is widely used in today's time, no only in personal life, but in proffesional life too. The coaching style is very often aplicated to the nursing practise in abroad, however in czech nursing it's completely new problem. In theoretic part of my thesis it's aimed for the basic characteristic of the coaching and its priciples. I pursue the problematic of the coaching and its possibilities of application, especially in field of conversional process at the graduates at the department of the intensive care. For chosen qualitative research it was selected the method of collecting data with no standard polostructured interview. The tested part has in total 6 persons. The aimed researched group were nurses, leaders, work at various departmens of the intensive care. They are active in adaptation process. The aimed information were analysed and separated to each codes which they were carefully separate to the categories. The quality and possibilities to obtain information...
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Wilson tenis center marketing activities and their innovative approach
Belejová, Iva ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis
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Research of the cult series Sex and the City perceived influence of its female spectators
Houlíková, Martina ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
A large number of professional articles or academic works have been written about the series Sex in the City, but none of them directly dealt with the impact of the series on their fans. From an empirical point of view, the diploma thesis Research of the Perception of the Influence of the Cult Series HBO Sex in the City on its Viewers is a qualitative analysis. It is examined opinions of the series' viewers on various aspects of the series and also their motivation to watch such media content are examined through in-depth interviews. In the qualitative analysis, the author focuses mainly on the phenomena such as gender stereotyping, consumer lifestyle (product placement in the series) or, for instance, the postfeminist tone of the series itself. The inspiration for this thesis was the work of Ien Ang, who also focused on fans of the cult series Dallas in her researches and tried to interpret the success of this phenomenon through qualitative research.
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Contacts of a Child in Foster Care with a Child's Biological Family
MARKOVÁ, Lucie
The diploma thesis deals with contacts of a child in foster care with a child's biological family. The aim of this work was to map the experiences of children in foster care with contacts with biological family. The diploma thesis is divided into theoretical and practical part. The theoretical part is focused on approaching the system of surrogate family care, further explains the differences between partial forms of surrogate family care. Attention is paid to the experiencing of children, child's identity and also to the subject of attachment. The work deals in detail with the biological family of a child in foster care and their subsequent contacts as one of the main topics. The practical part follows the qualitative processing of narrative interviews, where the effort is to describe how children in long-term foster care experience contact with a biological family. The work is focused on the experience of a child in foster care with contacts with a biological family from the perspective of nine young people growing up in a foster family who formed the research set. The method of simple intentional selection and the snowball method were used to select the participants. The obtained data were evaluated using the cluster method. The research showed 7 clusters common in the participants' statements. These are the following clusters: the child's contact with the biological family; obtaining information about the biological family; feelings connected with contact; child's attitude to the biological parent (relatives); foster parents' reaction to the contact; child-foster relationship; current view of the contact. Each participant looks at the course of contacts with the biological family individually, but the results of the research have shown that there are situations that informants and informatics have in common. For example, the desire to get to know their biological parents, although individuals need time to process the obtained information about the biological family before contacting the biological family. The thesis will help to raise awareness about foster care and may be useful for future foster parents.
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